Frequently Asked Questions

Where is Paragon Communications located?

We are located at 220 South Pioneer, PO Box 945, Elk City, OK 73648.

How can I contact Paragon Communications?

You can reach us at 580-225-9696 or 1-800-297-KECO. Our fax number is 580-225-7711.

What is your coverage area?

KECO 96.5FM: Country music station located in Elk City, OK. It covers a 100,000-watt circle around Elk City up to Vici, east to Anadarko, west to Wheeler, and south past Altus.
KOOL 94.3FM: Classic hits station local to Elk City, OK.
KADS 98.1FM and 1240AM: Sports station local to Elk City, OK.

What is your demographic?

KECO 96.5FM: Country music fans in the Elk City, OK area.
KOOL 94.3FM: Classic hits enthusiasts in the Elk City, OK area.
KADS 98.1FM and 1240AM: Sports fans in the Elk City, OK area.

How often does The Penny News deliver and on what day?

The Penny News is delivered weekly on Wednesday.

How long should I run my ads?

As long as you plan to be in business.

The Penny News is a weekly shopper with distribution from Amarillo to Yukon and all of Western Oklahoma. A column inch is approximately 1.5″ x 1″. Custom sizes are calculated at $8 per column inch. We offer combination rates for bundled advertising; please contact a sales representative for more details.

Ad Sizes and Rates

Additional Charges for Color

One color: $25/issue
Two colors: $35/issue
Three colors: $45/issue
Process (true) color: $75/issue

Deadlines for Display Advertising

The deadline for display advertising is Friday at 5:00 PM.

Distribution Details

We distribute 20,000+ copies weekly to over 130 towns in 30 counties in Western Oklahoma and the Texas Panhandle. The paper is updated online every Wednesday by 3 PM at thepennynews.com.

Big Elk TV covers Elk City High School sports. Below are the sponsorship rates:

Big Elk TV Sponsorship Rates

Billboard Sponsor: $500/month, $6,000 total. Includes (35) :30 ads/month on KOOL 94.3FM and (4) billboard ads and (2) videos per broadcast.
Coin Toss Sponsor: $150/month, $1,800 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Corner Fly-in Sponsor: $300/month, $3,600 total. Includes (15) :30 ads/month on KOOL 94.3FM and your logo on screen (8) times per broadcast.
Corporate Sponsor: $2,334/month, $28,000 total. Includes (35) :30 ads/month on KOOL 94.3FM and (4) videos per broadcast.
Flag on the Field Sponsor: $450/month, $5,400 total. Includes (35) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Half Time Stats Sponsor: $200/month, $2,400 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Halftime Show Sponsor: $350/month, $4,200 total. Includes (35) :30 ads/month on KOOL 94.3FM.
Interview Sponsor: $150/month, $1,800 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Keys to the Game Sponsor: $250/month, $3,000 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Kickoff / Tipoff Sponsor: $150/month, $1,800 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Moving the Chains Sponsor: $550/month, $6,600 total. Includes (35) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Play of the Game Sponsor: $500/month, $6,000 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Player of the Game Sponsor: $350/month, $4,200 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Post Game Show Sponsor: $350/month, $4,200 total. Includes (35) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Post Game Stats Sponsor: $300/month, $3,600 total. Includes (15) :30 ads/month on KOOL 94.3FM and (2) videos per broadcast.
Pregame Show Sponsor: $350/month, $4,200 total. Includes (35) :30 ads/month on KOOL 94.3FM.
Quarter Sponsor: $150/month, $1,800 total. Includes (15) :30 ads/month on KOOL 94.3FM, one video ad per game, and rotating banner ads on BigElkTV.com.
Red Zone Sponsor: $400/month, $4,800 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) video ads per broadcast.
Scoreboard Sponsor: $550/month, $6,600 total. Includes (35) :30 ads/month on KOOL 94.3FM, logo on scoreboard, and (2) videos per broadcast.
Sideline Reporter Sponsor: $450/month, $5,400 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) video ads per broadcast.
Starting Lineup Sponsor: $200/month, $2,400 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Text at Half Sponsor: $200/month, $2,400 total. Includes (15) :30 ads/month on KOOL 94.3FM.
Time Out Sponsor: $450/month, $5,400 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) video ads per broadcast.
Tough Hit of the Game Sponsor: $350/month, $4,200 total. Includes (25) :30 ads/month on KOOL 94.3FM and (2) video ads per broadcast.
Scores from Around the State Sponsor: $100/month, $1,200 total. Includes (15) :30 ads/month on KOOL 94.3FM.

Paragon TV covers sports of these Western Oklahoma high schools: Arapaho-Butler, Canute, Cheyenne-Reydon, Erick, Hammon, Hollis, Leedey, and Merritt.

Paragon TV Network Package

Network Sponsors receive:
(1) :30 video in each game
(1) Leaderboard on website with link
(1) Billboard in each game
Live mention(s) by broadcaster

Regular Season (5 months) Rates:
Player of the Game: $2,500
Time Out: $4,000
Half Time Stats: $2,500
Scoreboard Logo: $4,000
Starting Line-up: $2,500

Add Playoffs (Optional) Rates:
Player of the Game: $2,000
Time Out: $3,000
Half Time Stats: $2,000
Scoreboard Logo: $3,000
Starting Line-up: $2,000

KECO plays today’s hit country. KOOL 94.3 plays classic hits. KADS is The Sports Animal.

KECO 96.5FM Rates

60-Second Commercial Rates

6AM-10AM: $32.50
10AM-3PM: $23.50
3PM-7PM: $32.50
7PM-12AM: $14.50
Run of Station: $15.50
Daypart 6AM-7PM: $22.00
Daypart 6AM-12AM: $20.00

30-Second Commercial Rates

6AM-10AM: $25.50
10AM-3PM: $20.50
3PM-7PM: $25.50
7PM-12AM: $12.00
Run of Station: $13.00
Daypart 6AM-7PM: $17.50
Daypart 6AM-12AM: $16.50

Package Rates

(21) :30 ads/week (6A-7P): $1,547/month (3-month minimum contract)
(21) :60 ads/week (6A-7P): $1,820/month (3-month minimum contract)
(21) :30 ads/week (6A-7P): $1,315/month (12-month minimum contract)
(21) :60 ads/week (6A-7P): $1,547/month (12-month minimum contract)

KOOL 94.3FM Rates

60-Second Commercial Rates

6AM-10AM: $16.50
10AM-3PM: $15.00
3PM-7PM: $16.50
7PM-12AM: $14.00
Run of Station: $8.50
Daypart 6AM-7PM: $12.50
Daypart 6AM-12AM: $11.50

30-Second Commercial Rates

6AM-10AM: $13.50
10AM-3PM: $12.00
3PM-7PM: $13.50
7PM-12AM: $11.50
Run of Station: $7.50
Daypart 6AM-7PM: $10.50
Daypart 6AM-12AM: $9.50

KADS 98.1FM & 1240AM Rates

(15) :30 spots per day, Monday-Friday 6AM-8PM: $500/month (1 month contract), $450/month (6 month contract), $425/month (12 month contract)
Football Season: 30 ads per day, Monday-Friday 6AM-8PM: $500/month through January

Program Rates

KECO 96.5FM

The Early Morning Show (7-8 AM): $600/month
Exploring Energy Show (8-9 AM): $700/month ($500 for Local)
Tradio Radio (10-11 AM): $15 Produced Spot | $25 Live Spot | $595 Monthly with 25 ROS
Today in Ag (Noon): $500/month
The Backroads (3-7 PM): $500/month (Own the Day) or 3 for $300

The Skinny on Sports

:30 or :60 spot adjacency before and after sportscast:
1 Month: $920/month
6 Months: $777/month
12 Months: $633/month
:30 or :60 spot adjacency after sportscast on 3 stations:
1 Month: $650/month
12 Months: $550/month

Liner Packages

KOOL 94 Liner Package (6A-7P): (5) 8-second spots per day, $225/month
KECO/KOOL94 Liner Combo: (8) 8-second ads per day, $350/month
KECO Liner (6A-12A): (3) 8-second ads per day, $180/month
96.5 KECO Liner Package: (Avg. 60 – 10 Second Spots), $200/month

How do I pay for my ads?

We require prepayment for the initial ad run and will bill afterward. We accept credit card, cash, and check. Credit cards and checks can be taken by phone, and we can text or email a link to pay.

What kind of schedule should I run?

The best schedule depends on your advertising goals and target audience. Our sales team can help you design an effective schedule.